© Getty ImagesOracle Red Bull Racing take over Bragantino jersey for Brazil Série A matchAs part of Oracle Red Bull Racing’s 20th season celebrations, the team designed a limited-edition jersey for RB Bragantino players in their match against Botafogo, ahead of the São Paulo Grand Prix.
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As part of the Team’s Forever Rebl campaign marking 20 years in F1, Oracle Red Bull Racing has designed the limited-edition jerseys that will be worn by the Team for the match. This will be the first time that the Team will be collaborating with a football team in this way, bringing together football and F1 and their passionate fan bases in a unique and exciting way.
Oracle Red Bull Racing take over Bragantino jersey© Oracle Red Bull Racing
The players will be sporting the limited-edition jersey on the pitch against league toppers Botafogo at the home of Red Bull Bragantino. The shirt will be seen across Brazil, and the world, at a televised game at the Nabi Abi Chedid Stadium in Bragança Paulista. The launch comes ahead of the São Paulo Grand Prix, with the race taking place on Sunday 3 November in Brazil. The jersey has been seen on both drivers Max Verstappen and Sergio Perez with activations around the collaboration continuing across the race weekend.
Oracle Red Bull Racing take over Bragantino jersey© Getty Images
The limited-edition jersey’s design inspiration takes reference from the Team's “Camo Bull” design, which is an iconic piece of the Team’s history, as well as being inspired by the colours of the RB20 and team kit. They jersey also references the 20th season Forever Rebl campaign and includes logos from both teams. The collaboration plays into two huge passion points for Brazilians: football and F1, and this is a unique opportunity to bring these together. With the design being very different from Red Bull Bragantino’s usual club colours and design, it will be a stand-out moment for fans.
Oracle Red Bull Racing Chief Marketing Officer, Olly Hughes said: “The jersey takeover marks an iconic moment in F1 and football history, being the first time an F1 team has collaborated with a football team in this way and bringing together two Red Bull Teams. We always make sure the fans are at the heart of what we do and this collaboration unites Brazil’s incredibly passionate fan base and their love for F1 and football. This is part of our continued celebrations this year, marking 20 years of the Team’s history in the sport and showcases how we continue to find new and exciting ways to be innovative and cutting-edge both on and off the track. We are proud of the collaboration and look forward to seeing the players sport the jersey on Saturday evening in Bragança Paulista.”d to seeing the players sport the jersey on Saturday evening in Bragança Paulista.”
Managing Director at Red Bull Bragantino André Rocha said: “This has never happened before. Oracle Red Bull Racing is the typical example of what corporate projects seek. Learning, persistence, planning, development, challenging the more traditional, with a victorious future based on young talents. So for us it is an immense pride to be part of this celebration. We all know how much Brazilians are attracted to soccer and Formula 1. It’s a way to unite two passions that most Brazilians share. It also shows the credibility and relevance that the club has within the Red Bull world. Because of all the teams and sports that Red Bull has, we at Red Bull Bragantino have achieved this partnership. So we are very proud to be involved from the conception to the execution of this celebration of the Team’s 20th anniversary.”
This comes as part of the Team’s yearlong Forever Rebl campaign, which was created to highlight the role of Red Bull culture in developing a Team that continues to do things differently. The campaign celebrates shaking up the culture of F1 and special events and activations throughout the year have been designed to mark this and bring fans closer to the Team and its 20-year history. Red Bull Bragantino itself is steeped in history, enjoying a passionate fan base and based in the football hotbed of São Paulo.
The limited-edition jersey will be available for sale starting on 26 October. The Red Bull Bragantino players will be wearing the shirts for the televised game starting at 19:00 (BRT) / 23:00 (BST) at the Nabi Abi Chedid Stadium. Stay tuned as the collaboration celebrations continue with more activations taking place across the São Paulo Grand Prix weekend.
