In 2023, Oracle Red Bull Racing announced a partnership with global beer giant Heineken - uniting two innovators and icons of the sport. As official Team Partner, Heineken and Oracle Red Bull Racing collaborate to deliver unique on-track and off-track activations throughout the global F1® calendar. This perfect pairing delivers world class entertainment and exceptional fan experiences where performance meets play – particularly in the areas of music & gaming. Additionally, Heineken partners with three-time world champion and Oracle Red Bull Racing driver Max Verstappen, further enhancing their shared commitment to excellence.
Currently on exhibition at the Heineken Experience in Amsterdam, Formula 1® fans can marvel at the Oracle Red Bull Racing F1 car that Max and Daniel Ricciardo drove in 2018.
It is something truly special to partner up with an iconic Dutch brand like Heineken
Max Verstappen, Driver of Oracle Red Bull Racing said: "Being from The Netherlands myself, it is something truly special to partner up with an iconic Dutch brand like Heineken. People who know me, know that I am very determined and as a driver I do not want to leave any room for error. That’s why I am excited to become a part of the ‘When You Drive, Never Drink’ campaign to help raise awareness for responsible consumption. And being an avid gamer and passionate Sim Racer myself, I’m thrilled to be playing a part in the new gaming initiative being developed called Player 0.0."
