Following extensive research, discussing with coaches and training partners, the idea of producing high-quality, dedicated carry goods for serious gym enthusiasts took hold. The iconic Built For Athletes backpack quickly became an essential piece of kit within the UK CrossFit and functional fitness communities, driven by coaches and personal trainers - the early adopters of the brand. Now, worn by some of the world’s top CrossFit and functional fitness athletes and over 150,000 fitness enthusiasts worldwide, the team are constantly on a mission to update and produce innovative products which add value to every individuals’ training regimes, no matter what level they are.
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