The company was founded by Edouard Heuer in 1860 and since then has relied on two foundations – technical innovation and high performance.
TAG Heuer has been part of the fabric of motorsports for many years and has famous timepieces worn by Ayrton Senna, Juan-Manuel Fangio and Steve McQueen – who made the TAG Heuer Monaco a horological icon, that is still available today.
Like Red Bull Racing, TAG Heuer has not stopped its march towards perfection through innovation. From sleek and sporty chronographs to high-tech statement Connected watches, there is a TAG Heuer to match your drive.
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