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Red Bull Racing Honda Forms Shiny New Partnership With Armor All®A new multi-year partnership with leading car care product producers.

RedBullRacingHondaispleasedtoannounceanexcitingmulti-yearpartnershipwithleadingcarcareproductproducers,

As official auto cleaning & care partner of Red Bull Racing Honda, Armor All® will leverage the partnership to expand its international marketing efforts, grow brand awareness and connect with new consumers.

In Formula One, much like on the road, preparation is everything reinforcing that no matter their level of expertise, every driver wants the best quality care for their car. Armor All® branding will appear on our cars, in the garage, and be present on Max and Checo’s gloves.

Armor All On The RB16B© Getty Images

Building on a legacy of innovation, Armor All® will also collaborate with Red Bull Racing Honda to explore opportunities surrounding the development of new products. The partnership will also extend to stores wherever Armor All® products are sold as well as consumer promotions that will offer fans opportunities to have a full race experience.

We look forward to a strong partnership and to providing the Armor All® brand with a global platform to further its expansion.

Christian Horner, Red Bull Racing Honda Team Principal commented on the new partnership: “We’re excited to welcome Armor All® to the Team – a brand that very much like ourselves has a strong focus on innovation, development and producing high performance products for people who care about their cars. We look forward to a strong partnership and to providing the Armor All® brand with a global platform to further its expansion in the international marketplace.”

“We’re thrilled to join Red Bull Racing Honda as the team’s official auto cleaning & care partner, bringing two iconic brands together who value innovation and high-quality performance,” said Lori Shambro, Chief Marketing Officer of Energizer Holdings, Inc. “This partnership is momentous for Armor All® as we look to make our brand accessible to more consumers globally, and connect and engage with people who share a love for their cars and racing.”