Built For Athletes is a premium fitness brand specialising in bags for those who are passionate about fitness and the benefits that it brings to both body and mind. Founded in 2018 by CrossFit enthusiast, Nick Costello, the British brand was born at the heart of functional training when he sought a solution to the hassle of lugging multiple bags to the gym to fit the likes of jump ropes, grips, lifting shoes, meal prep and a change of clothes.
Following extensive research, discussing with coaches and training partners, the idea of producing high-quality, dedicated carry goods for serious gym enthusiasts took hold. The iconic Built For Athletes backpack quickly became an essential piece of kit within the UK CrossFit and functional fitness communities, driven by coaches and personal trainers - the early adopters of the brand. Now, worn by some of the world’s top CrossFit and functional fitness athletes and over 150,000 fitness enthusiasts worldwide, the team are constantly on a mission to update and produce innovative products which add value to every individuals’ training regimes, no matter what level they are.
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