Technology Giant Oracle, one of the world’s leading Cloud Infrastructure providers, joins the Team’s charge in a strategic partnership that will span several areas of the business.
As part of a multi-year agreement, Oracle will bring its cutting-edge Marketing Cloud products and customer experience technologies to develop a greatly enriched fan experience that will introduce new and exciting ways to engage and interact with the sport’s global audience, including new fans, throughout the Formula One season.
Oracle also brings a wealth of knowledge in data analytics and plans to develop a roadmap with Oracle Red Bull Racing engineers to expand on the Team’s existing data science and analysis tools over the coming seasons. Specifically, Oracle’s market leading Cloud platform will enable wider use of Artificial Intelligence and Machine Learning to optimize both the Teams’ on and off-track performance.
This new and exciting partnership kicked off at the 2021 season opening Bahrain Grand Prix, with Oracle branding appearing on the RB16B, driver race suits and additional Team assets.
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